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Eye-Tracking Analysis of User Behavior and Performance in Web Search on Large and Small Screens

Kim, Jaewon; Thomas, Paul; Sankaranarayana, Ramesh S; Gedeon, Tamas (Tom); Yoon, Hwan-Jin


In recent years, searching the web on mobile devices has become enormously popular. Because mobile devices have relatively small screens and show fewer search results, search behavior with mobile devices may be different from that with desktops or laptops. Therefore, examining these differences may suggest better, more efficient designs for mobile search engines. In this experiment, we use eye tracking to explore user behavior and performance. We analyze web searches with 2 task types...[Show more]

CollectionsANU Research Publications
Date published: 2015
Type: Journal article
Source: Journal of the Association for Information Science and Technology
DOI: 10.1002/asi.23187


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