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Engaging with the public? Assessing the online presence and communication practices of the nanotechnology industry

Ackland, Robert; Gibson, Rachel Kay; Lusoli, Wainer; Ward, Stephen


This article examines whether the nanotechnology industry is engaging in the wider social debate surrounding it, through an analysis of its online communication practices. This is an important topic to study, given the nascent nature of the technology and the concerns among proponents to avoid the backlash biotech companies faced over genetically modified (GM) crops. Applying a new web crawling tool, the study captures and codes the hyperlinks of key nanotechnology companies according to their...[Show more]

CollectionsANU Research Publications
Date published: 2010
Type: Journal article
Source: Social Science Computer Review
DOI: 10.1177/0894439310362735


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