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Introduction: Why fandom matters to the international rise of K-pop

Choi, JungBong; Maliangkay, Roald


This chapter shows how Korean dramas in Latin America have piqued cultural interest in Korea as a whole, and paved the way for the influx of K-pop. It explains that Japanese popular cultures have been a powerful intermediary for the "chemistry" between K-pop and Latin American youth. The chapter explores a conceptual discussion on how K-pop gets acclimatised to Latin American cultural milieus. Korean dramas have continued to attract young and middle-aged female audiences in Latin America. The...[Show more]

CollectionsANU Research Publications
Date published: 2015
Type: Book chapter
Book Title: K-pop: The international rise of the Korean music industry
DOI: 10.4324/9781315773568


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