Introduction: Why fandom matters to the international rise of K-pop
This chapter shows how Korean dramas in Latin America have piqued cultural interest in Korea as a whole, and paved the way for the influx of K-pop. It explains that Japanese popular cultures have been a powerful intermediary for the "chemistry" between K-pop and Latin American youth. The chapter explores a conceptual discussion on how K-pop gets acclimatised to Latin American cultural milieus. Korean dramas have continued to attract young and middle-aged female audiences in Latin America. The...[Show more]
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|Book Title:||K-pop: The international rise of the Korean music industry|
|01_Choi_Introduction:_Why_fandom_2015.pdf||1.88 MB||Adobe PDF||Request a copy|
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