Marsh, David; Fawcett, Paul
Branding and franchising, which are common features of commerce, have, more recently, permeated into politics in a number of ways. However, this development has received limited academic attention, an omission which this article addresses. More specifically, it has two main aims. Firstly, we develop a heuristic for analysing the relationship between branding and politics. Here, our intention is to stimulate discussion and, as with any heuristic, this one will stand or fall depending on whether...[Show more]
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