Nullification test collections for web spam and SEO
-
Altmetric Citations
Jones, Timothy; Sankaranarayana, Ramesh S; Hawking, David; Craswell, Nick
Description
Research in the area of adversarial information retrieval has been facilitated by the availability of the UK-2006/UK-2007 collections, comprising crawl data, link graph, and spam labels. However, research into nullifying the negative effect of spam or excessive search engine optimisation (SEO) on the ranking of non-spam pages is not well supported by these resources. Nor is the study of cloaking techniques or of click spam. Finally, the domain-restricted nature of a .uk crawl means that only...[Show more]
dc.contributor.author | Jones, Timothy | |
---|---|---|
dc.contributor.author | Sankaranarayana, Ramesh S | |
dc.contributor.author | Hawking, David | |
dc.contributor.author | Craswell, Nick | |
dc.coverage.spatial | Madrid Spain | |
dc.date.accessioned | 2015-12-10T22:35:18Z | |
dc.date.created | April 21 2009 | |
dc.identifier.isbn | 9781605584386 | |
dc.identifier.uri | http://hdl.handle.net/1885/56223 | |
dc.description.abstract | Research in the area of adversarial information retrieval has been facilitated by the availability of the UK-2006/UK-2007 collections, comprising crawl data, link graph, and spam labels. However, research into nullifying the negative effect of spam or excessive search engine optimisation (SEO) on the ranking of non-spam pages is not well supported by these resources. Nor is the study of cloaking techniques or of click spam. Finally, the domain-restricted nature of a .uk crawl means that only parts of link-farm icebergs may be visible in these crawls. We introduce the term nullification which we define as "preventing problem pages from negatively affecting search results". We show some important differences between properties of current .uk-restricted crawls and those previously reported for the Web as a whole. We identify a need for an adversarial IR collection which is not domain-restricted and which is supported by a set of appropriate query sets and (optimistically) user-behaviour data. The billion-page unrestricted crawl being conducted by CMU (web09-bst) and which will be used in the 2009 TREC Web Track is assessed as a possible basis for a new AIR test collection. We discuss the pros and cons of its scale, and the feasibility of adding resources such as query lists to enhance the utility of the collection for AIR research. | |
dc.publisher | Association for Computing Machinery Inc (ACM) | |
dc.relation.ispartofseries | International Workshop on Adversarial Information Retrieval on the Web (AIRWeb 2009) | |
dc.source | Proceedings of The 5th International Workshop on Adversarial Information Retrieval on the Web (AIRWeb 2009) | |
dc.source.uri | http://doi.acm.org/10.1145/1531914.1531927 | |
dc.subject | Keywords: Air research; Evaluation test; Optimisations; Query lists; Search results; Test Collection; Information retrieval; Research; Sea ice; Search engines; Internet evaluation; test collections; web spam | |
dc.title | Nullification test collections for web spam and SEO | |
dc.type | Conference paper | |
local.description.notes | Imported from ARIES | |
local.description.refereed | Yes | |
dc.date.issued | 2009 | |
local.identifier.absfor | 080704 - Information Retrieval and Web Search | |
local.identifier.ariespublication | u8803936xPUB355 | |
local.type.status | Published Version | |
local.contributor.affiliation | Jones, Timothy, College of Engineering and Computer Science, ANU | |
local.contributor.affiliation | Sankaranarayana, Ramesh S, College of Engineering and Computer Science, ANU | |
local.contributor.affiliation | Hawking, David, College of Engineering and Computer Science, ANU | |
local.contributor.affiliation | Craswell, Nick, Microsoft Research | |
local.description.embargo | 2037-12-31 | |
local.bibliographicCitation.startpage | 53 | |
local.bibliographicCitation.lastpage | 60 | |
local.identifier.doi | 10.1145/1531914.1531927 | |
dc.date.updated | 2016-02-24T11:44:19Z | |
local.identifier.scopusID | 2-s2.0-77954447478 | |
Collections | ANU Research Publications |
Download
File | Description | Size | Format | Image |
---|---|---|---|---|
01_Jones_Nullification_test_collections_2009.pdf | 710.58 kB | Adobe PDF | Request a copy |
Items in Open Research are protected by copyright, with all rights reserved, unless otherwise indicated.
Updated: 17 November 2022/ Responsible Officer: University Librarian/ Page Contact: Library Systems & Web Coordinator