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Nullification test collections for web spam and SEO

Jones, Timothy; Sankaranarayana, Ramesh S; Hawking, David; Craswell, Nick


Research in the area of adversarial information retrieval has been facilitated by the availability of the UK-2006/UK-2007 collections, comprising crawl data, link graph, and spam labels. However, research into nullifying the negative effect of spam or excessive search engine optimisation (SEO) on the ranking of non-spam pages is not well supported by these resources. Nor is the study of cloaking techniques or of click spam. Finally, the domain-restricted nature of a .uk crawl means that only...[Show more]

CollectionsANU Research Publications
Date published: 2009
Type: Conference paper
Source: Proceedings of The 5th International Workshop on Adversarial Information Retrieval on the Web (AIRWeb 2009)
DOI: 10.1145/1531914.1531927


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