Ferguson, Mark A; Branscombe, Nyla R; Reynolds, Katherine J
The present research examines the effects of intergroup comparison on willingness to perform sustainable behavior. In Experiment 1, university students compared current students with past or future students, and then completed measures of willingness to perform sustainable behavior. Participants who compared to past students reported more willingness to perform sustainable behavior than those who compared to future students. In Experiment 2, university students again compared current students...[Show more]
Items in Open Research are protected by copyright, with all rights reserved, unless otherwise indicated.