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Influences and impacts of personal brand and political brand bi-directional

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Hughes, Andrew; Dann, Stephen

dc.contributor.authorHughes, Andrew
dc.contributor.authorDann, Stephen
dc.coverage.spatialLiverpool UK
dc.date.accessioned2015-12-10T22:15:20Z
dc.date.createdJuly 5-7 2011
dc.identifier.isbn9780956112234
dc.identifier.urihttp://hdl.handle.net/1885/50608
dc.publisherUniversity of Liverpool
dc.relation.ispartofseriesAcademy of Marketing Conference 2011
dc.rightsAuthor/s retain copyright
dc.sourceMarketing Fields Forever
dc.source.urihttp://www.academyofmarketing.org/conference/conference.html
dc.titleInfluences and impacts of personal brand and political brand bi-directional
dc.typeConference paper
local.description.notesImported from ARIES
local.description.refereedYes
dc.date.issued2011
local.identifier.absfor150502 - Marketing Communications
local.identifier.ariespublicationu4024396xPUB207
local.type.statusPublished Version
local.contributor.affiliationHughes, Andrew, College of Business and Economics, ANU
local.contributor.affiliationDann, Stephen, College of Business and Economics, ANU
local.bibliographicCitation.startpage1
local.bibliographicCitation.lastpage7
local.identifier.absseo910403 - Marketing
dc.date.updated2015-12-09T08:15:40Z
dcterms.accessRightsOpen Access
CollectionsANU Research Publications

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