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The role of efficacy and moral outrage norms in creating the potential for international development activism through group-based interaction

Thomas, Emma; McGarty, Craig


This paper adopts an intergroup perspective on helping as collective action to explore the ways to boost motivation amongst people in developed countries to join the effort to combat poverty and preventable disease in developing countries. Following van Zomeren, Spears, Leach, and Fischer's (2004) model of collective action, we investigated the role of norms about an emotional response (moral outrage) and beliefs about efficacy in motivating commitment to take action amongst members of...[Show more]

CollectionsANU Research Publications
Date published: 2009
Type: Journal article
Source: British Journal of Social Psychology
DOI: 10.1348/014466608X313774


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