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Advertisment for Dunlop Rubber Company: No need to purchase imported rubber goods

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CollectionsDunlop Rubber (Australia) Limited
Date created: 1915
An advertisement that incorporates a painting inset with detailled text panels. The painting includes a panoramic view of the Dunlop Rubber Mill at the top, an Australian flag behind three foreground figures on the right and a scattering of card shapes with images of Dunlop products on the left. The factory was established in 1902 in Melbourne on land across from the Yarra River and close to the Montague railway station. A caption claims that it is the: Largest [mill] in Southern Hemisphere - Area 5 3/4 acres. The two men and one woman are dressed in evening wear. One man smokes a cigar while the other holds a cigarette.The woman carries a fan. The main caption includes: ' by always using "Dunlop" Goods, you materially assist in advancing the interests of the Commonwealth, for your money is circulated in this Country instead of going into foreign lands'. This message was a reaction to the new economic factors that arose during the early years of World War l when Australian tyre manufacturers faced increased competition from American companies that had lost access to their European markets.
Location: Montague Street, South Melbourne, Melbourne
Other Identifiers: Neg. 3567


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