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Cultural quotas in broadcasting I: a model

Richardson, Martin

Description

This paper develops a Hotelling location model in which two radio stations choose combinations of local and international content to play, given consumers with preferences distributed over those combinations. Station revenue derives from sales of advertising time, the demand for which depends negatively on the price and positively on the station’s market share and consumers get disutility from advertising and from a less-than-ideal broadcast mix of local and international content. In this ...[Show more]

CollectionsANU Research Publications
Date published: 2004
Type: Working/Technical Paper
URI: http://hdl.handle.net/1885/42670
http://digitalcollections.anu.edu.au/handle/1885/42670

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