Political marketing as party management - Thatcher in 1979 and Blair in 1997
Political Marketing has attracted increasing attention from political commentators in recent years, yet relatively little academic work has been conducted into its nature - either theoretically or empirically. That which does exist have focused on the use of marketing in campaigning, which although important, limits discussion to just one aspect of a party’s behaviour where marketing can have an influence. Marketing as used by businesses is not just about the slogans or catch-phrases used to...[Show more]
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