Advertisement for Dunlop tyres: to motorists of the Empire

Abstract

An advertisement that incorporates a drawing of a lion's head framed by a car tyre and on either side, the flags of Britain and Australia. The dimensions; 880 x 120 are impressed into the rim of a tyre that is advertised as British. The lion carries a sign in his mouth; Do Good Work. The advertisement's main caption includes: 'There is one Tyre that stands alone for Quality and Wear - it's the "Dunlop"- the British Tyre that has won such a great reputation for good service on Australasian roads. If you want Tyres of proved Strength and Durability use "Dunlops" - the Empire's Best'. In 1909, Australian Dunlop had entered a reciprocity agreement with English Dunlop whereby the former paid royalties in return for technical help in manufacturing motor tyres.