Hot and spicy: ups and downs on the price floor and ceiling at Japanese supermarkets
This paper develops a model of dynamic pricing with menu cost for a monopolistic retail store. By examining the prices of two brands of curry paste, the model shows that frequent price changes appear to be the optimal price policy. The key reason behind this strategy is that customers differ in their willingness to pay, depending on whether they purchase the product for immediate consumption or to add to their inventory at home. The empirical results strongly support the model’s predictions...[Show more]
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