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An Examination of Resource-Based and Fit-Based Theories of Stereotyping Under Cognitive Load and Fit

Nolan, Mark; Haslam, S A; Spears, Russell; Oakes, Penelope J.

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Should stereotyping be characterised as an act of cognitive miserliness of one of rational meaning-seeking? This paper uses a cognitive load paradigm to investigate the adequacy of popular resource-based explanations of stereotyping in comparison to an alternative fit-based or meaning-based explanation. In Experiment 1, load was increased by means of concurrent tasks within a highly fitting context (where targets generally behaved in a stereotype-consistent fashion). A linear decrease in...[Show more]

dc.contributor.authorNolan, Mark
dc.contributor.authorHaslam, S A
dc.contributor.authorSpears, Russell
dc.contributor.authorOakes, Penelope J.
dc.date.accessioned2015-12-10T21:57:30Z
dc.identifier.issn0046-2772
dc.identifier.urihttp://hdl.handle.net/1885/39805
dc.description.abstractShould stereotyping be characterised as an act of cognitive miserliness of one of rational meaning-seeking? This paper uses a cognitive load paradigm to investigate the adequacy of popular resource-based explanations of stereotyping in comparison to an alternative fit-based or meaning-based explanation. In Experiment 1, load was increased by means of concurrent tasks within a highly fitting context (where targets generally behaved in a stereotype-consistent fashion). A linear decrease in stereotyping resulted as measured by category confusions on a who-said what recognition task (Taylor, Fiske, Etcoff & Ruderman, 1978). This outcome is inconsistent with a resource-based analysis of stereotyping. Experiment 2 manipulated load as stimulus exposure time. Although load was successfully imposed in this second experiment, stereotyping neither increased nor decreased as a function of load. The concept of cognitive load and the importance of fit for the analysis of stereotyping are discussed.
dc.publisherJohn Wiley & Sons Inc
dc.sourceEuropean Journal of Social Psychology
dc.titleAn Examination of Resource-Based and Fit-Based Theories of Stereotyping Under Cognitive Load and Fit
dc.typeJournal article
local.description.notesImported from ARIES
local.identifier.citationvolume29
dc.date.issued1999
local.identifier.absfor170113 - Social and Community Psychology
local.identifier.ariespublicationu9507981xPUB183
local.type.statusPublished Version
local.contributor.affiliationNolan, Mark, ANU College of Law, ANU
local.contributor.affiliationHaslam, S A, College of Medicine, Biology and Environment, ANU
local.contributor.affiliationSpears, Russell, Cardiff University
local.contributor.affiliationOakes, Penelope J., Administrative Division, ANU
local.description.embargo2037-12-31
local.bibliographicCitation.startpage641
local.bibliographicCitation.lastpage663
dc.date.updated2015-12-09T07:46:04Z
local.identifier.scopusID2-s2.0-0033169293
CollectionsANU Research Publications

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