Nolan, Mark; Haslam, S A; Spears, Russell; Oakes, Penelope J.
Should stereotyping be characterised as an act of cognitive miserliness of one of rational meaning-seeking? This paper uses a cognitive load paradigm to investigate the adequacy of popular resource-based explanations of stereotyping in comparison to an alternative fit-based or meaning-based explanation. In Experiment 1, load was increased by means of concurrent tasks within a highly fitting context (where targets generally behaved in a stereotype-consistent fashion). A linear decrease in...[Show more]
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