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Effective Marketing Science Applications: Insights from ISMS-MSI Practice Prize Finalist Papers and Projects

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Lilien, Gary L.; Roberts, John; Shankar, Venkatesh

dc.contributor.authorLilien, Gary L.
dc.contributor.authorRoberts, John
dc.contributor.authorShankar, Venkatesh
dc.date.accessioned2015-12-10T21:56:41Z
dc.identifier.issn0732-2399
dc.identifier.urihttp://hdl.handle.net/1885/39543
dc.publisherInstitute for Operations Research and the Management Sciences (INFORMS)
dc.sourceMarketing Science: the marketing journal of INFORMS
dc.source.urihttp://www.msi.org/publications/publication.cfm?pub=1853
dc.titleEffective Marketing Science Applications: Insights from ISMS-MSI Practice Prize Finalist Papers and Projects
dc.typeJournal article
local.description.notesImported from ARIES
dc.date.issued2011
local.identifier.absfor150505 - Marketing Research Methodology
local.identifier.ariespublicationu4024396xPUB179
local.type.statusPublished Version
local.contributor.affiliationLilien, Gary L., Pennsylvania State University
local.contributor.affiliationRoberts, John, College of Business and Economics, ANU
local.contributor.affiliationShankar, Venkatesh, Texas A&M University
local.description.embargo2037-12-31
local.identifier.absseo910403 - Marketing
dc.date.updated2015-12-09T07:40:01Z
CollectionsANU Research Publications

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