Effective Marketing Science Applications: Insights from ISMS-MSI Practice Prize Finalist Papers and Projects
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Collections | ANU Research Publications |
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Date published: | 2011 |
Type: | Journal article |
URI: | http://hdl.handle.net/1885/39543 |
Source: | Marketing Science: the marketing journal of INFORMS |
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File | Description | Size | Format | Image |
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01_Lilien_Effective_Marketing_Science_2011.pdf | 1.13 MB | Adobe PDF |
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