Skip navigation
Skip navigation
A change is coming. Click to see a sneak peek of the new Open Research Repository.

Effective Marketing Science Applications: Insights from ISMS-MSI Practice Prize Finalist Papers and Projects

Download (1.13 MB)

link to publisher version

Lilien, Gary L.; Roberts, John; Shankar, Venkatesh

CollectionsANU Research Publications
Date published: 2011
Type: Journal article
URI: http://hdl.handle.net/1885/39543
Source: Marketing Science: the marketing journal of INFORMS

Download

File Description SizeFormat Image
01_Lilien_Effective_Marketing_Science_2011.pdf1.13 MBAdobe PDFThumbnail
Show full item record


Items in Open Research are protected by copyright, with all rights reserved, unless otherwise indicated.

Updated:  17 November 2022/ Responsible Officer:  University Librarian/ Page Contact:  Library Systems & Web Coordinator