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A cross-national investigation into the Marketing Department's Influence Within the Firm: Toward Initial Empirical Generalizations

Verhoef, Peter C.; Leeflang, Peter S.H.; Reiner, Jochen; Natter, Martin; Baker, William; Grinstein, Amir; Gustafsson, Anders; Morrison, Pamela; Saunders, John

Description

This study of the influence of the marketing department (MD), as well as its relationship with firm performance, includes seven industrialized countries and aims to generalize the conceptual model presented by Verhoef and Leeflang (2009). This investigation considers the antecedents of perceived MD influence, top management respect for the MD, and MD decision influence, as well as the relationships of these three influence variables with market orientation (MO) and business performance (BP)....[Show more]

dc.contributor.authorVerhoef, Peter C.
dc.contributor.authorLeeflang, Peter S.H.
dc.contributor.authorReiner, Jochen
dc.contributor.authorNatter, Martin
dc.contributor.authorBaker, William
dc.contributor.authorGrinstein, Amir
dc.contributor.authorGustafsson, Anders
dc.contributor.authorMorrison, Pamela
dc.contributor.authorSaunders, John
dc.date.accessioned2015-12-10T21:56:33Z
dc.identifier.issn1069-031X
dc.identifier.urihttp://hdl.handle.net/1885/39480
dc.description.abstractThis study of the influence of the marketing department (MD), as well as its relationship with firm performance, includes seven industrialized countries and aims to generalize the conceptual model presented by Verhoef and Leeflang (2009). This investigation considers the antecedents of perceived MD influence, top management respect for the MD, and MD decision influence, as well as the relationships of these three influence variables with market orientation (MO) and business performance (BP). Meta-analytic procedures reveal initial empirical generalizations: Accountability, MD innovativeness, and the customer connection capabilities of the MD relate consistently to all three studied MD influence measures. The generalization also shows that MD influence contributes to BP indirectly through its positive relationship with MO and directly through its positive direct relationship with BP.
dc.publisherAmerican Marketing Association
dc.sourceJournal of International Marketing
dc.subjectKeywords: Business performance; Cross-national; Empirical generalizations; Market orientation; Marketing strategy
dc.titleA cross-national investigation into the Marketing Department's Influence Within the Firm: Toward Initial Empirical Generalizations
dc.typeJournal article
local.description.notesImported from ARIES
local.identifier.citationvolume19
dc.date.issued2011
local.identifier.absfor150503 - Marketing Management (incl. Strategy and Customer Relations)
local.identifier.ariespublicationu4024396xPUB178
local.type.statusPublished Version
local.contributor.affiliationVerhoef, Peter C., Department of Marketing, Faculty of Economics
local.contributor.affiliationLeeflang, Peter S.H., University of Groningen
local.contributor.affiliationReiner, Jochen, Goethe University
local.contributor.affiliationNatter, Martin, Goethe University
local.contributor.affiliationBaker, William, University of Akron
local.contributor.affiliationGrinstein, Amir, Ben-Gurion University
local.contributor.affiliationGustafsson, Anders, Karlstad University
local.contributor.affiliationMorrison, Pamela, College of Business and Economics, ANU
local.contributor.affiliationSaunders, John, AUDENCIA
local.description.embargo2037-12-31
local.bibliographicCitation.issue3
local.bibliographicCitation.startpage59
local.bibliographicCitation.lastpage86
local.identifier.doi10.1509/jimk.19.3.59
local.identifier.absseo910403 - Marketing
dc.date.updated2016-02-24T10:28:09Z
local.identifier.scopusID2-s2.0-80052840026
CollectionsANU Research Publications

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