Ho, Shuk (Susanna); Chau, Patrick
This study examines the effect of online reviews on new product sales for consumer electronics and video games. Analyses of panel data of 332 new products from Amazon.com over nine months reveal that the valence of reviews and the volume of page views have a stronger effect on search products, whereas the volume of reviews is more important for experience products. The results also show that the volume of reviews has a significant effect on new product sales in the early period and such effect...[Show more]
Items in Open Research are protected by copyright, with all rights reserved, unless otherwise indicated.