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The Three Faces of Business Model Innovation: Challenges for Established Firms

Koen, Peter A; Bertels, Heidi; Elsum, Ian


OVERVIEW: Business model innovation represents a significant opportunity for established firms, as demonstrated by the considerable success of Apple's iPod/iTunes franchise. However, it also represents a challenge, as evidenced by Kodak's failed attempt to dominate the digital photography market and Microsoft's difficulty gaining share in the gaming market, despite both companies' huge financial investments. We developed a business model innovation typology to better explain the complex set of...[Show more]

CollectionsANU Research Publications
Date published: 2011
Type: Journal article
Source: Research Technology Management
DOI: 10.5437/08953608X5403009


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