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Modelling Heterogeneity in Response Behaviour Towards a Sequence of Discrete Choice Questions: A Probabilistic Decision Process Model

McNair, Benjamin; Hensher, David; Bennett, Jeffrey

Description

There is a growing body of evidence in the non-market valuation literature suggesting that responses to a sequence of discrete choice questions tend to violate the assumptions typically made by analysts regarding independence of responses and stability of preferences. Decision processes (or heuristics) such as value learning and strategic misrepresentation have been offered as explanations for these results. While a few studies have tested these heuristics as competing hypotheses, none has...[Show more]

dc.contributor.authorMcNair, Benjamin
dc.contributor.authorHensher, David
dc.contributor.authorBennett, Jeffrey
dc.date.accessioned2015-12-10T21:55:48Z
dc.identifier.issn0924-6460
dc.identifier.urihttp://hdl.handle.net/1885/39143
dc.description.abstractThere is a growing body of evidence in the non-market valuation literature suggesting that responses to a sequence of discrete choice questions tend to violate the assumptions typically made by analysts regarding independence of responses and stability of preferences. Decision processes (or heuristics) such as value learning and strategic misrepresentation have been offered as explanations for these results. While a few studies have tested these heuristics as competing hypotheses, none has investigated the possibility that each explains the response behaviour of a subgroup of the population. In this paper, we make a contribution towards addressing this research gap by presenting a probabilistic decision process model designed to estimate the proportion of respondents employing defined heuristics. We demonstrate the model on binary and multinomial choice data sources and find three distinct types of response behaviour. The results suggest that accounting for heterogeneity in response behaviour may be a better way forward than attempting to identify a single heuristic to explain the behaviour of all respondents.
dc.publisherKluwer Academic Publishers
dc.sourceEnvironmental and Resource Economics
dc.subjectKeywords: Choice experiments; Decision process; Ordering effects; Strategic response; Willingness to pay; Aerospace engineering; Economics; Behavioral research; decision making; environmental economics; heterogeneity; numerical model; willingness to pay Choice experiment; Decision process; Ordering effects; Strategic response; Willingness to pay
dc.titleModelling Heterogeneity in Response Behaviour Towards a Sequence of Discrete Choice Questions: A Probabilistic Decision Process Model
dc.typeJournal article
local.description.notesImported from ARIES
local.identifier.citationvolumeOnline 23 September 2011
dc.date.issued2011
local.identifier.absfor140301 - Cross-Sectional Analysis
local.identifier.absfor140205 - Environment and Resource Economics
local.identifier.absfor140302 - Econometric and Statistical Methods
local.identifier.ariespublicationu4039210xPUB172
local.type.statusPublished Version
local.contributor.affiliationMcNair, Benjamin, College of Asia and the Pacific, ANU
local.contributor.affiliationHensher, David, University of Sydney
local.contributor.affiliationBennett, Jeffrey, College of Asia and the Pacific, ANU
local.description.embargo2037-12-31
local.bibliographicCitation.startpage18
local.identifier.doi10.1007/s10640-011-9514-6
local.identifier.absseo910209 - Preference, Behaviour and Welfare
dc.date.updated2016-02-24T10:30:28Z
local.identifier.scopusID2-s2.0-84858159651
local.identifier.thomsonID000301546100007
CollectionsANU Research Publications

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