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Rumors Denials as Persuasive Messages: Effects of Personal Relevance, Source, and Message Characteristics

Bordia, Prashant; Difonzo, Nicholas; Haines, Robin; Chaseling, Elizabeth


Denial is a commonly used strategy to rebut a false rumor. However, there is a dearth of empirical research on the effectiveness of denials in combating rumors. Treating denials as persuasive messages, we conducted 3 laboratory-based simulation studies testing the overall effectiveness of denials in reducing belief and anxiety associated with an e-mail virus rumor. Under the framework of the elaboration likelihood model, we also tested the effects of denial message quality and source...[Show more]

CollectionsANU Research Publications
Date published: 2005
Type: Journal article
Source: Journal of Applied Social Psychology
DOI: 10.1111/j.1559-1816.2005.tb02172.x


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