Rumors Denials as Persuasive Messages: Effects of Personal Relevance, Source, and Message Characteristics
Denial is a commonly used strategy to rebut a false rumor. However, there is a dearth of empirical research on the effectiveness of denials in combating rumors. Treating denials as persuasive messages, we conducted 3 laboratory-based simulation studies testing the overall effectiveness of denials in reducing belief and anxiety associated with an e-mail virus rumor. Under the framework of the elaboration likelihood model, we also tested the effects of denial message quality and source...[Show more]
|Collections||ANU Research Publications|
|Source:||Journal of Applied Social Psychology|
|01_Bordia_Rumors_Denials_as_Persuasive_2005.pdf||1.37 MB||Adobe PDF||Request a copy|
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