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The Effect of Negative Word of Mouth in Social Networks

dc.contributor.authorBonfrer, Andre
dc.date.accessioned2015-12-10T21:53:54Z
dc.date.available2015-12-10T21:53:54Z
dc.identifier.isbn9781848728370
dc.identifier.urihttp://hdl.handle.net/1885/38709
dc.publisherRoutledge Taylor & Francis Group
dc.relation.ispartofThe Connected Customer: The Changing Nature of Consumer and Business Markets
dc.relation.isversionof1 Edition
dc.titleThe Effect of Negative Word of Mouth in Social Networks
dc.typeBook chapter
local.description.notesImported from ARIES
dc.date.issued2010
local.identifier.absfor150502 - Marketing Communications
local.identifier.ariespublicationu4602557xPUB165
local.type.statusPublished Version
local.contributor.affiliationBonfrer, Andre, College of Business and Economics, ANU
local.bibliographicCitation.startpage307
local.bibliographicCitation.lastpage334
dc.date.updated2015-12-09T07:22:03Z
local.bibliographicCitation.placeofpublicationUnited States of America
CollectionsANU Research Publications

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