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Facework on Facebook: The presentation of self in virtual life and how Obama attained victory

Dalsgaard, Steffen


This article analyses the phenomenon known as social networking services (e.g. websites such as Facebook and MySpace) with anthropological theory deriving mainly from Melanesia. It is argued that these websites engender what in Western countries is a new

CollectionsANU Research Publications
Date published: 2008
Type: Journal article
Source: Anthropology Today
DOI: 10.1111/j.1467-8322.2008.00626.x


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