Web Personalization as a Persuasion Strategy: An Elaboration Likelihood Model Perspective
With advances in tracking and database technologies, firms are increasingly able to understand their customers and translate this understanding into products and services that appeal to them. Technologies such as collaborative filtering, data mining, and
|Collections||ANU Research Publications|
|Source:||Information Systems Research|
|01_Tam_Web_Personalization_as_a_2005.pdf||689.3 kB||Adobe PDF||Request a copy|
Items in Open Research are protected by copyright, with all rights reserved, unless otherwise indicated.