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Web Personalization as a Persuasion Strategy: An Elaboration Likelihood Model Perspective

Tam, Kar Yan; Ho, Shuk (Susanna)


With advances in tracking and database technologies, firms are increasingly able to understand their customers and translate this understanding into products and services that appeal to them. Technologies such as collaborative filtering, data mining, and

CollectionsANU Research Publications
Date published: 2005
Type: Journal article
Source: Information Systems Research
DOI: 10.1287/isre.1050.0058


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