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Socioeconomically disadvantaged smokers' ratings of plain and branded cigarette packaging: an experimental study

Guillaumier, Ashleigh; Bonevski, Billie; Paul, Chris; Durkin, Sarah; D'Este, Catherine


Objectives: This study aimed to test the potential impact of plain packaging for cigarettes on brand appeal among highly socioeconomically disadvantaged smokers using the new design for cigarettes implemented in Australia, which combines plain packaging with larger health warning labels. Design: A 2×2 factorial design trial embedded within a cross-sectional computer touchscreen survey. Data were collected between March and December 2012. Setting: Socially disadvantaged welfare aid recipients...[Show more]

CollectionsANU Research Publications
Date published: 2014
Type: Journal article
Source: BMJ Open
DOI: 10.1136/bmjopen-2013-004078


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