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Personal Brands: An Exploratory Analysis of Personal Brands in Australian Political Marketing

dc.contributor.authorHughes, Andrew
dc.coverage.spatialDunedin, New Zealand
dc.date.accessioned2015-12-08T22:45:17Z
dc.date.createdDecember 3-5 2007
dc.identifier.isbn9781877156299
dc.identifier.urihttp://hdl.handle.net/1885/37764
dc.publisherUniversity of Otago
dc.relation.ispartofseriesAustralia and New Zealand Marketing Academy Conference 2007
dc.sourceProceedings of the 2007 Australian and New Zealand Marketing Academy Conference: Reputation, Responsibility, Relevance
dc.titlePersonal Brands: An Exploratory Analysis of Personal Brands in Australian Political Marketing
dc.typeConference paper
local.description.notesImported from ARIES
local.description.refereedYes
dc.date.issued2007
local.identifier.absfor150599 - Marketing not elsewhere classified
local.identifier.ariespublicationu4056370xPUB153
local.type.statusPublished Version
local.contributor.affiliationHughes, Andrew, College of Business and Economics, ANU
local.description.embargo2037-12-31
local.bibliographicCitation.startpage1114
local.bibliographicCitation.lastpage1120
dc.date.updated2015-12-08T10:51:53Z
CollectionsANU Research Publications

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