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Understanding the Impact of Web Personalization on User Information Processing and Decision

Tam, Kar Yan; Ho, Shuk (Susanna)


Personalized information technology services have become a ubiquitous phenomenon. Companies worldwide are using the web to provide personalized offerings and unique experiences to their customers. While there is a lot of hype about delivering personalized services over the web, little is known about the effectiveness of web personalization and the link between the IT artifact (the personalization agent) and the effects it exerts on a user's information processing and decision making. To address...[Show more]

CollectionsANU Research Publications
Date published: 2006
Type: Journal article
Source: MIS Quarterly


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