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Reaffirming the Neutrality of the Social Marketing Tool Kit: Social Marketing as a Hammer, and Social Marketers as Hired Guns

Dann, Stephen


Social marketing has been a discipline founded on the open and robust exchange of ideas regarding the nature of social changophical framework, it also relies on the open communication between academic and practitioner to ensure those researching and those implementing are speaking the same social marketing language. In early 2006, the international social marketing mailing list (SOC-MKT) was subject to a short, albeit critical, debate on the ethics and nature of social marketing, the social...[Show more]

CollectionsANU Research Publications
Date published: 2007
Type: Journal article
Source: Social Marketing Quarterly
DOI: 10.1080/15245000601158390


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