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The Application of Innovation Adoption Frameworks in Marketing Education

CollectionsANU Research Publications
Date published: 2007
Type: Conference paper
Source: Proceedings of the 2007 Australian and New Zealand Marketing Academy Conference: Reputation, Responsibility, Relevance


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01_Johns_The_Application_of_Innovation_2007.pdf385.27 kBAdobe PDFThumbnail
02_Johns_The_Application_of_Innovation_2007.pdf158.41 kBAdobe PDFThumbnail

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