"And Ziggy played guitar": Bowie, the market, and the emancipation and resurrection of Ziggy Stardust
Using David Bowie as a human brand and his various characters, particularly Ziggy Stardust, we address two research themes: who constructs celebrity – the individual or the market, and to what extent can a celebrity emancipate their human brand from the
|Collections||ANU Research Publications|
|Source:||Journal of Marketing Management|
|01_Lindridge_"And_Ziggy_played_guitar":_2015.pdf||399.59 kB||Adobe PDF||Request a copy|
Items in Open Research are protected by copyright, with all rights reserved, unless otherwise indicated.