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"And Ziggy played guitar": Bowie, the market, and the emancipation and resurrection of Ziggy Stardust

Lindridge, Andrew; Eagar, Toni

Description

Using David Bowie as a human brand and his various characters, particularly Ziggy Stardust, we address two research themes: who constructs celebrity – the individual or the market, and to what extent can a celebrity emancipate their human brand from the

CollectionsANU Research Publications
Date published: 2015
Type: Journal article
URI: http://hdl.handle.net/1885/36928
Source: Journal of Marketing Management
DOI: 10.1080/0267257X.2015.1014395

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