Business Service Innovation: A Preliminary Conceptual Framework of Success Drivers
Despite various calls for a better understanding of the drivers of innovation success in the service sector, research on internal and external determinants of service innovation remains highly fragmented. This paper aims to reconcile the scattered research findings in this area by reviewing the literature published over the past two decades on success factors of service innovation for business services. The studies are thematically analysed based on their theoretical backgrounds, research...[Show more]
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