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Employees willingness to adopt a foreign functional language in multilingual organizations: The role of linguistic identity

Bordia, Sarbari; Bordia, Prashant


Language holds a central role in sustainable international expansion for multinationals. The choice of the functional language can facilitate or hinder communication between headquarters and subsidiary locations. In order to communicate effectively with the parent organization, host country employees often have to adopt a language that is not native to the subsidiary region. We take a subsidiary employee perspective in presenting an interdisciplinary theoretical model of host country employees'...[Show more]

CollectionsANU Research Publications
Date published: 2014
Type: Journal article
Source: Journal of International Business Studies
DOI: 10.1057/jibs.2014.65


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