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Does brandname influence perceived search result quality? Yahoo!

Bailey, Peter Richard; Thomas, Paul; Hawking, David

Description

Improving the quality of search engine results is the goal of costly efforts by major Web search engine companies. Using in situ side-by-side result set comparisons and random assignment of brandnames to result sets, we investigated whether perceptions of

CollectionsANU Research Publications
Date published: 2007
Type: Conference paper
URI: http://hdl.handle.net/1885/36488
Source: Proceedings of the Twelfth Australasian Document Computing Symposium (ADCS 2007)

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