Does brandname influence perceived search result quality? Yahoo!
Improving the quality of search engine results is the goal of costly efforts by major Web search engine companies. Using in situ side-by-side result set comparisons and random assignment of brandnames to result sets, we investigated whether perceptions of
|Collections||ANU Research Publications|
|Source:||Proceedings of the Twelfth Australasian Document Computing Symposium (ADCS 2007)|
|01_Bailey_Does_brandname_influence_2007.pdf||179.54 kB||Adobe PDF||Request a copy|