Switching Propensity in Single-Homing and Multi-Homing Cloud Service Relationships
Description
Retaining users is a problem for online services. Our study compares the commitment and switching propensities of single-homing users, who only consume services from a single provider, and multi-homing users, who consume similar services from multiple providers at the same time. Using a social capital lens, we test a relationship-commitment model on 109 cloud storage service users. While both types of users show similar levels of service provider commitment, switching propensity is governed by...[Show more]
Collections | ANU Research Publications |
---|---|
Date published: | 2014 |
Type: | Conference paper |
URI: | http://hdl.handle.net/1885/36190 |
Access Rights: | Open Access |
Download
File | Description | Size | Format | Image |
---|---|---|---|---|
01_Goode_Switching_Propensity_in_2014.pdf | 366.91 kB | Adobe PDF | ||
02_Goode_Switching_Propensity_in_2014.pdf | 636.54 kB | Adobe PDF |
Items in Open Research are protected by copyright, with all rights reserved, unless otherwise indicated.
Updated: 17 November 2022/ Responsible Officer: University Librarian/ Page Contact: Library Systems & Web Coordinator