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Commentary on "Common Method Bias in Marketing:Causes, Mechanisms,and Procedural Remedies"

Viswanathan, Madhubalan; Kayande, Ujwal


Common method bias is a potentially serious methodological problem in research in marketing. Several statistical remedies have been proposed in the literature, and used by academic researchers. MacKenzie and Podsakoff (2012) identify the causes of common

CollectionsANU Research Publications
Date published: 2012
Type: Journal article
Source: Journal of Retailing
DOI: 10.1016/j.jretai.2012.10.002


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