Skip navigation
Skip navigation

Commentary on "Common Method Bias in Marketing:Causes, Mechanisms,and Procedural Remedies"

Viswanathan, Madhubalan; Kayande, Ujwal

Description

Common method bias is a potentially serious methodological problem in research in marketing. Several statistical remedies have been proposed in the literature, and used by academic researchers. MacKenzie and Podsakoff (2012) identify the causes of common

CollectionsANU Research Publications
Date published: 2012
Type: Journal article
URI: http://hdl.handle.net/1885/35437
Source: Journal of Retailing
DOI: 10.1016/j.jretai.2012.10.002

Download

File Description SizeFormat Image
01_Viswanathan_Commentary_on_"Common_Method_2012.pdf115.25 kBAdobe PDF    Request a copy


Items in Open Research are protected by copyright, with all rights reserved, unless otherwise indicated.

Updated:  20 July 2017/ Responsible Officer:  University Librarian/ Page Contact:  Library Systems & Web Coordinator