Lifestyle Sponsorship and Player Lifestyle Breach: Opportunity, Not Loss?
| Collections | ANU Research Publications |
|---|---|
| Date published: | 2005 |
| Type: | Conference paper |
| URI: | http://hdl.handle.net/1885/34974 |
| Source: | 2nd Australasian Nonprofit and Social Marketing Conference, The Bowater School, at the threshold: challenges and developments in social, sport and arts marketing |
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