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Lifestyle Sponsorship and Player Lifestyle Breach: Opportunity, Not Loss?

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Dann, Stephen; Dann, Susan

CollectionsANU Research Publications
Date published: 2005
Type: Conference paper
URI: http://hdl.handle.net/1885/34974
Source: 2nd Australasian Nonprofit and Social Marketing Conference, The Bowater School, at the threshold: challenges and developments in social, sport and arts marketing

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