Prior Product Preference: Influence of Previous Star Wars Films on Star Wars Fan Attitudes
| Collections | ANU Research Publications |
|---|---|
| Date published: | 2005 |
| Type: | Conference paper |
| URI: | http://hdl.handle.net/1885/34889 |
| Source: | Proceedings of Annual Conference of the Australian and New Zealand Academy of Management (ANZAM 2005) |
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| File | Description | Size | Format | Image |
|---|---|---|---|---|
| 01_Dann_Prior_Product_Preference:_2005.pdf | 697.07 kB | Adobe PDF | Request a copy |
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