Lin, Chao-Hung (Aleck); Jiang, Jiunn-Yih (James); Klein, Gary
Given today's fierce competition among application service providers (ASP), one key question for any ASP is how to retain their customers' loyalty through partnership establishment and provision of quality of service. However, prior studies focused on the ongoing relationships between the ASP and clients are sparse. This study investigates the perspectives of small and medium firms for their information technology (IT) outsourcing, especially when they are seeking facilitation from the ASP. The...[Show more]
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