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Persistence Influence for IT Outsourcing: Small and Medium Firms Perspectives of Their Application Service Providers

Lin, Chao-Hung (Aleck); Jiang, Jiunn-Yih (James); Klein, Gary


Given today's fierce competition among application service providers (ASP), one key question for any ASP is how to retain their customers' loyalty through partnership establishment and provision of quality of service. However, prior studies focused on the ongoing relationships between the ASP and clients are sparse. This study investigates the perspectives of small and medium firms for their information technology (IT) outsourcing, especially when they are seeking facilitation from the ASP. The...[Show more]

CollectionsANU Research Publications
Date published: 2010
Type: Conference paper
Source: Proceedings of the Pacific Asia Conference on Information Systems (PACIS)


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