The Role of Continuous Trust in Information Systems Continuance
This study examines the role of continuous trust (i.e., trust which develops over time as a result of continuing interactions) in determining a user's continuing intention to use Internet banking services. This study stands in contrast to the large majority of research concerning trust and IT adoption, in that it focuses on continuous trust (as opposed to initial trust) and on a user's continuing intention to use an information system as opposed to the initial adoption decision. Data were...[Show more]
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|Source:||Journal of Computer Information Systems|
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