The Democratic State as a Marketing Tool: The Permanent Campaign in Australia
Making his first speech to Liberal Party MPs after his victory in the October 2004 Australian federal election, Prime Minister John Howard said that he was 'a great believer in perpetual campaigning' and that the government campaign to win the next election had already begun. The concept of the permanent campaign is important to understanding modern political communication. While an increasing number of voters are claiming to be making up their mind who to vote for in the last week of the...[Show more]
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