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Ballot Photographs as Cues in Low-Information Elections

Banducci, Susan; Karp, Jeffrey; Thrasher, Michael; Rallings, Colin


In low-information elections, voters are often faced with the task of choosing from a list of unknown candidates. By examining a set of low-information elections where candidate photographs were displayed on the ballot, we test how first impressions of candidates can influence election outcomes. We find that attractive candidates are more likely to be attributed the qualities associated with successful politicians and these trait inferences, based on facial appearances, influence the outcomes...[Show more]

CollectionsANU Research Publications
Date published: 2008
Type: Journal article
Source: Political Psychology
DOI: 10.1111/j.1467-9221.2008.00672.x


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