Refocusing the Focus group: AIRing as a basis for Effective Workplace
Organizations commonly make use of focus groups for planning purposes while giving little thought to the dimensions on which those groups are formed. This paper argues that the dimensions of group formation have a significant effect on the ultimate success of any planning exercise. This is because in all organizations people necessarily self-categorize as members of groups that shape the way they think and act at work. However, there is often a lack of fit between the way organizations...[Show more]
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|Source:||British Journal of Management|
|01_Eggins_Refocusing_the_Focus_group:_2008.pdf||183.16 kB||Adobe PDF||Request a copy|
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