Leadership Traits and Media Influence in Britain
Although party leaders are now assumed to play a more important role in parliamentary elections, little is known about how voters form opinions about leaders. In this article, we rely on theories of priming to investigate how media exposure influences leadership evaluations. The analysis is based on a unique examination of the nature and dynamics of leadership evaluations in Britain which combines survey data with media content data to investigate how perceptions of character traits, and media...[Show more]
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