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An Exploratory Study of Using a User Remote Tracker to Examine Web Users' Personality Traits

Ho, Shuk (Susanna)


Many online firms are investing money in various means and methods to track online customers' navigation patterns and analyze their characteristics and their web behaviours. With better understanding of the navigation patterns, the firms can provide breakthrough customer service. Currently, there are numerous frameworks ready to help the firms realise their dream to understand their customers. However, these frameworks are limited to server-sided tracking, and the firms lose their customers'...[Show more]

CollectionsANU Research Publications
Date published: 2005
Type: Conference paper
Source: Proceedings of the 7th international Conference on Electronic Commerce
DOI: 10.1145/1089551.1089669


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