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A Matter of Trust: How Trust Influence Organic Consumption

Smed, Sinne; Andersen, Laura; Kærgård, Niels; Daugbjerg, Carsten


This article shows that trust in the organic label as well as perceived positive health effects of consumption of organic products have positive causal effects on actual organic consumption. Furthermore perceived positive environmental effects and perceived better animal welfare related to organic production are found not to have no significant causual effect on actual behaviour, whereas concern for artificial additives and low price sensitivity have. Even when differences in time varying...[Show more]

CollectionsANU Research Publications
Date published: 2013
Type: Journal article
Source: Journal of Agricultural Science
DOI: 10.5539/jas.v5n7p91


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