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Corporate identity as an enabler and constraint on the pursuit of corporate objectives

Leitch, Shirley; Davenport, Sally

Description

Purpose: The purpose of this paper is to examine the relationship between corporate identity, corporate marketing and the pursuit of corporate objectives, particularly those objectives that require action at a societal level. Design/methodology/approach:

CollectionsANU Research Publications
Date published: 2011
Type: Journal article
URI: http://hdl.handle.net/1885/31378
Source: European Journal of Marketing
DOI: 10.1108/03090561111151862

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