Corporate identity as an enabler and constraint on the pursuit of corporate objectives
Purpose: The purpose of this paper is to examine the relationship between corporate identity, corporate marketing and the pursuit of corporate objectives, particularly those objectives that require action at a societal level. Design/methodology/approach:
|Collections||ANU Research Publications|
|Source:||European Journal of Marketing|
|01_Leitch_Corporate_identity_as_an_2011.pdf||178.43 kB||Adobe PDF||Request a copy|
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