Skip navigation
Skip navigation

Transaction-Driven Personalization: The Moderating Effects of Personality Traits

Ho, Shuk (Susanna); Tam, Kar Yan; Davern, Michael J


With transaction-driven personalization engines online merchants can use knowledge gained from an individual customer's past transactions to match web content to the customer's individual interests and preferences. Prior research in this area has focused

CollectionsANU Research Publications
Date published: 2007
Type: Conference paper
Source: Proceedings of the 2007 Pacific Asia Conference on Information Systems


File Description SizeFormat Image
01_Ho_Transaction-Driven_2007.pdf208.93 kBAdobe PDF    Request a copy

Items in Open Research are protected by copyright, with all rights reserved, unless otherwise indicated.

Updated:  20 July 2017/ Responsible Officer:  University Librarian/ Page Contact:  Library Systems & Web Coordinator