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Online Election Surveys: Keeping the Voters Honest?

Gibson, Rachel Kay; McAllister, Ian


This study investigates the question of Internet mode effects in online election studies. Specifically, we examine whether Web versions of election studies can produce more accurate or truthful estimates of vote choice and party preference than their more conventional offline counterparts. Existing studies have indicated that a Web environment may lower the social context of the survey, promoting greater openness from respondents in answers on political preference items. We examine this...[Show more]

CollectionsANU Research Publications
Date published: 2009
Type: Journal article
Source: Journal of Political Marketing
DOI: 10.1080/15377850902813360


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