Online Election Surveys: Keeping the Voters Honest?
This study investigates the question of Internet mode effects in online election studies. Specifically, we examine whether Web versions of election studies can produce more accurate or truthful estimates of vote choice and party preference than their more conventional offline counterparts. Existing studies have indicated that a Web environment may lower the social context of the survey, promoting greater openness from respondents in answers on political preference items. We examine this...[Show more]
|Collections||ANU Research Publications|
|Source:||Journal of Political Marketing|